マーケティングコンピタンス

Operational Network

Agency Management

The successful partnership with external partners (i.e. vendors, advertising, public relations, and media agencies) to produce outstanding advertising work, “win-win” relationships and value added outcomes.

Project Management

Effective planning, execution, control and measurement of projects consisting of multiple tasks, having well defined beginnings and ends, completed by teams to meet desired business objectives.

Marketing Strategy Development

Developing Integrated Marketing Strategy

Long-term marketing development for a brand, therapeutic area or portfolio of products that provides vision and maximizes return on investment over time.

Marketing Mix

The use of market analysis, customer insight, and financial acumen to establish a balanced mix of strategies and tactics that are tailored to the brand objectives and its place in the market.

Customer Insight

A deep and critical understanding of customer insight (behavior, attitudes, emotions or beliefs) about a disease, category or brand that resonates with the target customer, and motivates them to use or recommend the product.

Copy Strategy/Creative Briefs

Effective creative briefs clearly state the objectives and requirements of agreed upon creative executions to guide and motivate the advertising agency. The creative brief contains the copy strategy and additional elements such as the problem the creative work must solve, executional requirements, budgets, timelines, etc.

Life Cycle Management

Manages the brand through its lifecycle by maximizing product growth from pre-launch through patent expiry.

Market Building

Understanding the growth potential in a category or therapeutic area and assessing what is required to influence that growth.

Business Analysis / Assessment

Business Analysis

Plans, guides and recommends in collaboration with CA and Forecasting; qualitative (patient interviews, small groups, directional interviews) and quantitative market analyses (large group, directional analysis), data analysis and market research to assess current and future trends and changing dynamics and trends that impact the market and the customer to provide insight for brand decision-making.

Financial Analysis

Ability to apply financial tools and techniques to successfully manage brand profitability.

Leadership

Innovative Thinking

Collectively describes how we can collect and share relevant information which helps employees to form new ideas and create innovative options while taking into account the complexity of the content in which we operate.

  • Information search
  • Creating business solutions
  • Flexible thinking

Engaging and Developing Others

Describes ways in which we can develop open, trusting and collaborative relationships with a diverse mix of people both across and outside, and ensure that these relationships develop our collective capability to perform better

  • Building relationships
  • Teamwork
  • Developing People

Leading People

Describes how we engage and inspire others to embrace our ideas by communicating effectively. As a result, we generate a shared and collective belief in future success.

  • Influence
  • Building confidence
  • Communication

Achieving Excellence

Describes the ways in which we continuously improve performance by keeping focused on ways of achieving goals and positively impacting our customers. This ability to deliver performance levels beyond expectations distinguishes us from our competition.

  • Enable and drive change
  • Continuous improvement
  • Customer Focus
オリザネーション健康協会「オリザの力こぶ」
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